Target Audience Profiles

1. Industry Professionals/Potential Employers
Jim is the managing director of a small web development company based in Leeds. His current leading web designer is leaving to start a new job, so Jim is recruiting for a replacement. His current designer built websites using tables and cells with little knowledge of CSS (Cascading Style Sheets), Jim has decided to take the step forward by recruiting a designer with knowledge and experience of CSS and XHTML (eXtensible Hyper Text Markup Language) with W3C standards compliance.

In both his working and home environments, Jim has access to high speed Internet connections. When at work, he uses a PC with Windows XP and browses the Internet using Internet Explorer 7. At work he uses a Macbook with OSX 10.5 and the most up-to-date version of Mozilla Firefox.

2. Clients
Ibtsam, a 23 year old businessman is looking for a web/graphic designer to produce various pieces of corporate livery for his new business venture. Due to the current economic climate, Ibtsam requires a designer who will not charge over the top for the work he requires.

To help him find a designer, Ibtsam uses Yell.com (an online yellow pages) and Google. Using his Windows Vista laptop, he spends around 2-3 hours every evening browsing the internet. He has a 2Mb connection and browses using Internet Explorer 7.

3. Students
Sarah is a 18 year old IT student who is researching courses to progress onto once she has completed her A-Levels. After seeing a flyer advertising the FdA Web Design course, she decides to browse the student portfolios to see the different types of work she could be doing while on the course and the quality of the work produced.

Sarah has a high speed Internet Connection and spends quite alot of time on the Internet (around 7-8 hours a day) browsing social networking websites and chatting to her friends via Instant Messengers. She has an Apple iMac Computer and uses Safari 3.0 when browsing.