Bank Holiday Weekend

The sun has really brought out something in me this week, I've learnt that no matter what the weather is outside, I can really put my mind to something and crack on with the work I need to do. There were certain points in the day, especially when an ice cream van rolled past, that I was tempted to leave my work and "do it some other time" but after an ice lolly and a 15 minute break, I knuckled back down into my work and managed to achieve my aims.

After completing my artwork last week, I planned to dedicate the first part of this week to designing and bringing together my advertisement for The Wire. Setting myself the task of looking through magazines for cd advertisements and making notes of them in my sketchbook, set me off in a good direction. I had knowledge of what should be on the advertisement and had a strong design that I wanted to proceed with. I'm happy to say that I've now brought this design together ahead of schedule. Any feedback would be appreciated!

In the end I decided to go with a quarter page design, this brought me £25 under budget with a colour design which is what I wanted. I could have gone for a bigger advertisement, but this would mean that I'd have to have a mono layout.

For the rest of the week, I'm aiming to tie up all the remaining loose ends on my work and sketchbook work. Stick all my development work with annotations into my sketchbook and be in a position where on Monday I can begin my Merit and Distinction list and show my work in Seminar.

So, to clarify, for next week I want to:

• Have all my work to a finished state.
• Make sure all my development work is stuck in my sketchbook.
• Revise the learning outcomes and extended criteria for A7.
• Prepare for seminar session on Monday.

Thanks for reading,
Sue

CD Artwork

Finally, I've managed to do a post containing my images for my artwork. I've tried to keep within the same theme throughout the whole of the packaging and I hope this is reflected in the ideas I've posted.


This is the CD body, due to only using spot colours I've limited the amount of detail. Keeping the silhouettes on the body ensures that it has some relevance to the outer and inner pieces.


This is my Digipak inner, just a carry on of the outer image except it has the addition of the paragraphs of text. Not too sure about the text size at the min, that is something I'm fiddling about with.


And finally the outer, I think some explanation as to how I came to this idea is needed. As you can see, all four of the tracks on the CD have the name 'Nyala' in it. I recognised this as being a font on Windows Vista, so I researched 'Nyala' even more and found out it was also the name of a city and an animal a bit like an antelope.

From this I used my mood boards of the music I listened to and brought together my sunny, hot climate with the new Nyala information I had found out. In the background of the sunset, you can make out a map of the city Nyala.

As always, feedback is gratefully appreciated.

Thanks for reading,
Sue

Nyala, ala, ala, hey, hey.

Continuing my work from last week and aiming to keep myself on track has been an enduring process. I found myself in a frustrating void when contemplating ideas for my Digipak artwork and therefore I’ve only just managed, as of yesterday, to draw a final design at full scale in my sketchbook. The artwork has been almost as hard as designing the initial logo, although this time I had the aid of my music, I still found myself thinking my ideas were too simple or that they weren’t complex enough to fall under the assignment criteria. Another way of thinking was suggested to me during class and once I thought about things, the different things I could do just kept spilling to the point where I’m now bringing my artwork together. Adjustments still need making here and there but I’m happy with the design and its relevance to the music.

Due to the delay in the artwork process, The Wire advertisement has been pencilled in for self study, but this can only be done as soon as I’ve got a completed set of artwork. By looking at the information on the wire’s website, I’ve got a layout that I want to use in mind that’s within budget. I’m not too sure how I feel about this task, advertisements are something that I’ve done during the A6 assignment, but the whole content was given to me and made things slightly easier. A lot of research into the wire magazine and how CDs are advertised is required so that I can get a better understanding of things.

My pre-flight document is currently a work in action, at the moment I’ve got a checklist version of some simple statements that should be done before the artwork goes to print. The content is a bit simple at the moment and needs looking over to make sure that I’ve not forgotten anything from it. Pre-flight has always been a bit vague to me as I’ve never done one before, so my research helped me clear things up slightly.

Due to the bank holiday next week, we won’t be in college, so I’ve got a lot of work to be getting on with as the week after that is submission week and I will only have the Monday in college to gain feedback for last minute amendments.

Therefore, next week I need to:

• Have completely finished all my artwork, including inner cover and CD body.
• Have ideas for my advertisement and post them up on my journal for feedback, so that during bank holiday week, I can be bringing the advertisement to a finished state.
• Complete the pre-flight document(s).
• Start evaluating the assignment using previous journal entries (and references).

Thanks for reading,
Sue

Indication Elation!

At this point in an assignment, I have a clear idea of whether or not I'm on top of things. Looking at my aims that I wrote last week I can proudly say that I completed each of them. As I've already said, I feel that my progress is partly due to the fact that as a seminar group we've come together to produce our productions schedules together.

I'm really happy that I got my corporate style guide and stationery completed. I really enjoyed writing the style guide, infact I enjoyed it that much that I've also done a web version of it too. Doing this meant that I could practise my web skills, so I hand coded the site using CSS (Cascading Style Sheets).

This week I have started to draw up some ideas for my Digipak artwork, this is the part of the assignment that I have wanted to get onto so that I can get it out of the way as usually I feel that my ideas aren't good enough to become the media they're intended for. But I surprised myself, two of the three ideas that I have drawn are good in my opinion. While I'm in this frame of mind, I'm going to see if I can develop a few more ideas and then gain some feedback on them.

So far this assignment has taught me that by planning things in advance with those around you does infact help you. The seminar groups are a great source of information and guidance and they have helped me to develop my work and produce more creative pieces.

One of my biggest flaws this week has been my ability to present. After having to do my typography presentation again, I suffered even more nerves than previous and ended up without any improvements to the time. Finally, I cracked the nerves and reached the time needed to bring my presentation to standard. Phew! Next time, I need to encounter my nerves before presenting as it really brings my work down.

So that I remain on schedule; for next week, I want to:

• Have a final idea developed fully and drawn to scale in my sketchbook.
• Begin looking at the wire advertisement criteria and draw initial ideas.
• Start writing up the pre-flight document for print.

Thanks for reading,
Sue

Change your font Sue!

The amount of times I've come close to pulling my hair out through insanity this week has made me come to the conclusion that I'm just not cut out for logo design/development. Initially I underestimated just how challenging this task would be and thus created problems for myself. During the logo development, I found myself stuck for creative ideas and suffered from designers block as I found myself thinking overly complicated. Since then I have developed my logo typographically and graphically, thanks to feedback from my peers and I’ve eventually come to a finalised design which I’m happy with. I think that the fact the whole class is designing for the same company is what discouraged me the most. As I looked around the class I felt that my logo wasn’t as good as anyone else, so therefore wasn’t good enough.

Throughout the course of the week, I have started to write up my corporate style guide, the part of this assignment I was looking forward to most, even though I haven’t completed it yet, I am pleased with the content I’ve produced so far. My main focus for my self study work is to get the business card, letterhead and envelope pages done so I can then continue onto designing them.

As the assignment is progressing, I feel that my work is coming together at a nice pace (although the logo design has taken longer than initially anticipated). The fact that each seminar group has had to decide their weekly topics to run alongside the production schedule has helped immensely as this time round each person is more or less on the same track as the next. Which is yet another reason for motivation as I don’t want to be the only person left behind.

Yesterday I received some feedback regarding A6 – Revert to Type, I wasn’t surprised at all when Steve said I had to re-do my presentation. The five minutes of content that I had prepared myself and practised to perfection at home, just went out of the window as soon as I entered the classroom. A waterfall of words just dribbled out of my mouth and I was unable to stop myself from the inevitable running under. Hopefully this won’t happen a second time, fingers crossed!

For next week, I would like to have most of my corporate identity out of the way and be well under way with the stationery designs. Therefore my tasks for next week are:

• Complete stationery pages in corporate manual, finalise design.
• Begin design ideas for business cards, letterhead/continuation sheet and envelope.
• Ensure all development work has been stuck in my sketchbook.
• Practise presentation again and again, cross fingers!

Thanks for reading,
Sue

Developed Logo - Colour

After finally coming to a final developed conclusion with my logo, I decided that as well as a black and white version there should be at least one coloured version, I chose orange. The logo doesn't lose any of its key aspects when changed to colour but enables to it to be displayed on a variety of backgrounds.

As I said this morning, please feel free to leave any feedback you have regarding the logo I've designed. All comments are welcome!

Thanks for reading,
Sue

Developed Logo

So after some dabbling in Macromedia Freehand, I've developed my logo further and above is the result. Feedback would be gratefully received as I'm struggling to find a logo that suits the company we're designing for.

I've done two different versions as the logos will be black and white, no colour as I think this suits the design I've done. I'm open to suggestions!

EDIT: the first set of logos on the left have a font that i have drawn myself from scratch. the second set, on the right, have a pre-made font that I have developed for use with my logo.

Thanks for reading,
Sue